Personal data cannot be stored, processed, or used without clear consent
only path for "lawfull basis of processing"
LEGITIMATE INTEREST
The GDPR states, ‘the processing of personal data for direct marketing purposes may be regarded as carried out for a legitimate interest.’ |
CONSENT IS GIVEN
Consent freely given, affirmative, opt-in consent accompanied with a transparent explanation of your purpose for acquiring/using the data – If Laura directly opted-in and clearly gave consent to receive specific emails. |
INBOUND SELLING
Make Them Come to You
Build a flow with your Prospecting, Social Selling and Content Marketing working together in a natural way for the customers to ask you for more
Outbound marketing use ads, calls, or emails – to outreach towards the client.
Inbound marketing is base in generating attraction to you usually with content.
The problem in outbound is that the potential client has not requested information, hence they are considered as interruptions or unnecessary noise but using only content in a passive way -hoping it will be discovered by your targets makes your inbound strategy also ineffective and very expensive.
THE TRADITIONAL CONTENT MARKETING PROCESS IS BROKEN
( or at least is highly inefficient in B2B )
Sending drops of content to fight with the ocean of other people's content in order to attract a visit to your web site and then pray to get their opt in ( less than 2% will do ) to pass the lead on so in a future moment someone ( an unknown to the customer rep ) will send the “hot” lead an email asking for a meeting to get their attention back without any leverage or relationship is, in general terms, a complete nonsense.
Inbound marketing is base in generating attraction to you usually with content.
The problem in outbound is that the potential client has not requested information, hence they are considered as interruptions or unnecessary noise but using only content in a passive way -hoping it will be discovered by your targets makes your inbound strategy also ineffective and very expensive.
THE TRADITIONAL CONTENT MARKETING PROCESS IS BROKEN
( or at least is highly inefficient in B2B )
Sending drops of content to fight with the ocean of other people's content in order to attract a visit to your web site and then pray to get their opt in ( less than 2% will do ) to pass the lead on so in a future moment someone ( an unknown to the customer rep ) will send the “hot” lead an email asking for a meeting to get their attention back without any leverage or relationship is, in general terms, a complete nonsense.
THE INVERTED FUNNEL FOR ACTIVE INBOUND
The process must be re-designed - First locate who is interested in what you selling and help sales to a build a relationship (so then your content can reach the right target and ATTRACT them with specific content to their pains.
We strongly advocate for an ACTIVE INBOUND strategy where people closer to the customers , employees and sales force are the ones who actually make the content reach them.
The process must be re-designed - First locate who is interested in what you selling and help sales to a build a relationship (so then your content can reach the right target and ATTRACT them with specific content to their pains.
We strongly advocate for an ACTIVE INBOUND strategy where people closer to the customers , employees and sales force are the ones who actually make the content reach them.
SEEMS A MIGHTY TASK ...?
So in practical terms .. how can I do it?
USE LINKEDIN TO GET THEIR OPT IN
For your existing contacts and new prospects
By being a member of a business networking social media platform, there is a reasonable expectation to assume people will wish to connect and network with you, or in other words, use the platform for its advertised purpose.If they do not wish to receive your communication or connection, they have the ability to disconnect or deny
By being a member of a business networking social media platform, there is a reasonable expectation to assume people will wish to connect and network with you, or in other words, use the platform for its advertised purpose.If they do not wish to receive your communication or connection, they have the ability to disconnect or deny
When members join LinkedIn, they expressly agree to our terms, which include agreeing to receiving promotional and other messages
-Linkedin DPA
SOCIAL PROSPECTING
Segment lists based on interest
PRE-TARGETING
Warm up prospects with social Interactions
PERSONALIZATION + AUTOMATION
Scale up yourself with A.I
TRIGGERED OUTREACH
Sales Messages Initiated by the Customer
In life, in tennis and in business, timing is everything. The “right time” for a proposal is likely to be the single most important factor to its success. But how could we be always on top on everyone and everything ? Monitor for the right condition to happen , when they are sharing content related to what you want to talk .
We have a created an advance automation that monitor our targets activity to search for a match to some conditions that you define and when find a fit , it will execute a sequence of interactions and messages personalised for each prospect
We have a created an advance automation that monitor our targets activity to search for a match to some conditions that you define and when find a fit , it will execute a sequence of interactions and messages personalised for each prospect
BONUS - HOW TO TURN THAT NASTY LIST-WITHOUT-OPTINs into a nice Linkedin segmented List of qualified social profiles that are accesible to engage
FIND THEIR LINEKDIN PROFILESYou can copy their URL in an excel , use one the many tools that will get the profiles in a CSV files or you can upload your email list to sequences.me to enrich their profiles and find their matching social profiles
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